L’an zéro du «moment énonciatif»?
نویسندگان
چکیده
منابع مشابه
مطالعه نظام گفتمانی گونه های تبلیغاتی etude du système énonciatif du genre publicitaire
گفتمان تبلیغاتی از آنجا که معنا را منتقل می کند، به عنوان نظامی از نشانه ها در نظر گرفته می شود که از تمام اشکال زبانی اعم از کلامی، دیداری و حرکتی بهره می جوید. این تحقیق می کوشد از یک سو نشان دهد که آگهی تبلیغاتی بر کدام نظام نشانه ای منطبق است و از سوی دیگربه مطالعه ی مدلهای نشانه-معنا شناختی می پردازد که با استفاده از آنها می توان گفتمان تبلیغاتی رابررسی نمود. از این منظر، این مطالعه در چا...
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ژورنال
عنوان ژورنال: Études de lettres
سال: 2020
ISSN: 0014-2026,2296-5084
DOI: 10.4000/edl.2379